Step 01 — the culture
Read
We start in the world, not in your deck. The category, the competitors, the conversation — what people actually watch, share, buy, and skip.
This is
A marketing consultancy, for ambitious companies.
Most marketing is made to be skipped.
The internet doesn’t need more content. It needs more reasons to care.
Luca works with ambitious companies on the decisions that create those reasons — what you stand for, how it sounds, where it shows up, and why anyone should look twice.
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01
Positioning
Decide what you are, before the market decides for you.
-
02
Marketing strategy
Where to play, what to spend, what to confidently ignore.
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03
Creative strategy
Ideas with a reason to exist — built to travel.
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04
Content & distribution
Native to the feed it lives in, not the deck it was sold in.
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05
Growth & acquisition
Compounding over clever. Ideally both.
Step 02 — the position
Decide
Strategy is choosing. Most strategies are forty slides of hedging — ours fit on a page, and we mean every line.
Step 03 — the work
Ship
Advice you can see in the work. We stay close while it’s live, because attention is won in the edit, not in the plan.
- Is Luca a person?
- Luca is a group.
- Where are the case studies?
- In the room. Work gets shown in conversation, where it can be explained — not skimmed.
- Who do you work with?
- Founders and marketing leaders who intend to be known for something.
- What does it cost?
- Less than being ignored.